KURU Footwear created a study of the longest and shortest airport walks in the U.S. It resulted in 25 links over DA 80 (including Yahoo, MSN, USA Today, AOL, and Travel+Leisure), 60 syndications, and a total of 125 backlinks. The team used a survey to collect the data, then produced graphics featuring the results. They used Buzzstream to build media outreach lists by reporter location and then pitched the campaign to journalists.
Tuesday, May 14, 2024